Sales & Market Development
Primotek has considerable expertise in the field of sales and market development that you can call on, allowing you the time to maximise current opportunities whilst we investigate new areas for your sales and marketing strategy.
At Primotek, our UK Sales and Market development Consultants are a key aspect of the Primotek business model and projects can be undertaken to focus on your initiatives in the UK, Europe or Worldwide.
Primotek has in excess of 35 years experience in this field.
We can assess and prove if the perceived sales and marketing opportunity exists, eliminating the need for costly investment in new personnel that would otherwise be required in order to do this.
Primotek can also help with those short-term sales initiatives-avoiding the increase in permanent payroll costs.
Great innovations and ideas, which have worldwide appeal, can often be limited through poor partner selection resulting in stagnation of the opportunity and client frustration. Finding the right partner can be a tricky and time-consuming task.
Our strategy involves detailed investigation of the market and identification of the channels to market and potential partners.
We review potential competitors assessing their strengths and weaknesses and then profile and prepare a shortlist of suitable partners in each of the markets.
Where required, we will undertake more detailed discussions on your behalf.
New Market or New Product Development
All sales organisations strive to improve market share, either by targeting the sale of existing products into new market sectors or identifying new products for development and sale into their existing customer base. We start with an initial study, assess the competition and their pricing policy, quantify the opportunity, identify routes to market, and assess potential returns.
Our detailed knowledge of products and the industry gives us a unique perspective when writing technical articles used in promotional campaigns or new stories in magazines and on websites.We have developed a database of publications and contacts covering various aspects of the industry which we use to place advertisement, editorials and news stories for our clients.
We don’t just place the article but using our many years of experience with products we are in the unique position of being able to “ghost write” the copy for you, allowing you the time to continue to develop sales whilst we perform this vital “back office” service for you.